Giannis Pilavidis smiling, holding a laptop

Available now · Thessaloniki, hybrid or remote

Words that
move people

Senior copywriter and content strategist. Ten years of websites, product pages and campaigns for brands in 100+ countries, in English and Greek.

Get in touchSee the work

Every word earns its place. I read the product, the reviews and the buyer. Then I write the line that makes them act.

Your website,
rewritten

I read the product, the reviews and the competitors before I write a word. Then I write the line that makes a buyer act.

See selected work
Before

High quality steel bottle. Keeps drinks cold. Great gift idea.

After

Still ice-cold at 4 p.m.

18brand sites in 18 months
Live on altery.com

Trusted by 7,000+ clients
in 100+ countries

  • 4.9average rating
  • 6,900+orders delivered
  • 3,300+five-star reviews
  • 10years freelancing
  • 18brand websites, 2025–26
  • C2English, 10+ years at work

Copy, meets
every format

From the first headline to the last backend keyword. One standard across every place a customer reads before they buy.

Homepages, landing and About pages that explain fast and convert.

Amazon, Shopify and Etsy listings built on real search data from Helium 10 and Jungle Scout. 6,900+ orders, 4.9 average.

Positioning, key messages, tone of voice, and names with real meaning behind them.

Launches, sequences and offers written to the brief, the goal and the audience.

Hooks, captions and short scripts with one second to land.

Altery homepage
Ultra Lyte homepage

Naming shortlist

TraverseRoot: Latin, 'to carry across'01
ZephyrMyth: the West Wind of spring02
LimaniPlace: the old harbour quarter03
O
Oasis WaterSubject: Your filters ship Tuesday. You don't have to do a thing.

Hi Maria, your next Delta Plan pack is packed and ready. It's matched to this month's water report for your area.

Track my pack
Stop scrolling. Your water has a story.

Selected work

Eighteen brand websites in eighteen months. Open any card for the story behind the copy.

Also written forShweta SolarSt Clears Dental StudioCaregiver Support ServicesBalanceEdgeLaunchBridge

Every word
earns its place

Trained as a philologist, paid as a copywriter. The process is simple, and I don't skip steps.

Draft 3 of 3

01

Read

Product, reviews, competitors, search data. I want the buyer's own words.

02

Find the angle

The one thing this page has to make someone believe.

03

Write, then cut

Long first draft, short final one. A line without a job goes.

04

Ship it ready

Headings, metadata and keywords in place, ready for the CMS.

Ten years.
One craft.

The short version of the CV. The full one is a download away.

CV in English (PDF)CV in Greek (PDF)
  1. 12/2015 – now
    Freelance Copywriter & Brand StrategistSelf-employed · clients in 100+ countries
    • Copy for websites, landing pages, e-commerce listings, email campaigns and ads.
    • Brand positioning, key messages, tone of voice and naming.
    • Many parallel projects with different deadlines, alongside founders, marketing teams and agencies.
  2. 06/2026 – 08/2026
    Mobile App Support & CX SpecialistSani/Ikos Group · fixed-term
    • Managed and updated in-app content through the backend.
    • Resolved guest sign-in requests and linked bookings to the group's digital services.
    • Tested app functionality, logged technical and content issues, and coordinated fixes with the right teams.
    • Built an Excel template that flags week-to-week schedule changes across 15+ properties.
  3. 05/2018 – 07/2018
    CopywriterADMINE Agency · fixed-term
    • Wrote ad copy to the brief, the campaign goals and the target audience.
    • Adapted messages across industries, formats and brand voices with the creative team, on tight timelines.
  4. 05/2013 – 09/2014
    Telecom Sales AssociateWIND Hellas
    • Sold mobile plans and devices by explaining technical features in plain, clear language.
  5. 2007 – 2012
    BA in PhilologyAristotle University of Thessaloniki
    • Specialised in Medieval and Modern Greek Studies.

The kit behind
the work.

The tools I use every day.

Design and video

  • Ca
    CanvaGraphic design
  • Cc
    CapCutVideo editing
  • Ps
    PhotoshopImage editing

AI assistants

  • Cl
    ClaudeResearch and drafting
  • Gp
    ChatGPTIdeas and brainstorming
  • Ge
    GeminiResearch and visuals

Work and support

  • Of
    Microsoft OfficeDocuments and spreadsheets
  • Op
    Opera PMSHotel property management
  • Fd
    FreshdeskHelpdesk and ticketing
Helium 10Jungle ScoutAmazon Seller CentralKDPShopifyEtsy

What I bring
to your team

Ten years of freelance work taught me to write fast, write clean and own the result. Here's where I can help.

  • Clear writing in two languagesGreek is my native language. English is my working language for 10+ years, at C2 level.
  • Copy that has to sellI write for conversions, rankings and replies, then check the numbers.
  • Deadlines kept, at volumeThousands of orders delivered for clients in 100+ countries, many of them in parallel.
  • Comfortable with the toolsCMS backends, helpdesks, hotel PMS, Excel, Canva and AI assistants.

Roles I can step into01 / 06

Available now

Copywriter

Websites, landing pages, product pages and ads that move a reader to one action.

  • Homepages and About pages for 18 brands in 18 months
  • Headlines, CTAs and microcopy that sound like the brand
  • Brand names and tone-of-voice guides
18brand websites, 2025–26
Talk about this role
Available now

Content Writer

Longer pieces that rank on Google and get quoted by AI answers.

  • SEO and AI search (GEO) articles
  • Book descriptions and brand stories
  • Native Greek, English at C2
C2English, 10+ years at work
Talk about this role
Available now

Marketing

Positioning, campaigns and marketplace listings built on real search data.

  • Amazon, Shopify and Etsy listings with Helium 10 and Jungle Scout
  • Email sequences and launch copy
  • Key messages and positioning for new brands
6,900+orders on my listing service, 4.9 average
Talk about this role
Available now

App Support

Keeping an app's content right and its users moving.

  • Updated in-app content through the backend at Sani/Ikos
  • Tested features, logged bugs, coordinated fixes
  • Built an Excel template that flags schedule changes
15+resort properties covered
Talk about this role
Available now

Customer Support

Clear, calm answers that solve the problem the first time.

  • Resolved guest sign-in and booking requests
  • Freshdesk and Opera PMS
  • Ten years of client communication, in Greek and English
3,300+five-star reviews from clients
Talk about this role
Available now

Social Media Content Creator

Hooks, captions and short scripts that stop the scroll.

  • Paid post copy for a business mentoring account on Instagram
  • My own Greek retro and nostalgia channel on TikTok
  • Canva and CapCut for quick visuals and edits
2platforms: Instagram and TikTok
Talk about this role

Join the 7,000+ who
hired a copywriter that reads first

giannispilavidis@gmail.com
Email me